![]() The great thing is that these longer variants can often be included well in your title tag giving your meta title a natural look. What gets results much sooner are long-tail keywords. Why? Because it can take a long time to rank for your main keyword if it is a competitive one. In addition to the primary keyword for the page, it usually makes sense to focus on one or two long-tail keywords. Find LONG-TAIL variations of your primary keyword. If you want to do even more extensive research then you can look at paid tools like Semrush and Ahrefs Step 2. With free tools like Google Keyword Planner and Google Trends you can see how often a particular word is searched for. ![]() Because the search engines are getting smarter we use the subject, because if you write a good page you will not only gather traffic for that one keyword but also for e.g. The primary keyword you focus on is the subject that is most important for the page to be found. Put your keyword at the front of the title.Example: 5 Tips for the Best SEO Titles (Which Google Doesn't Want You to Know).Use "curiosity" to provoke a click on your title.Example: Furnishing the attic: This is how you do it! (5 tips).ATTRACT the reader by adding EMOTION to your title.Make sure there is a title tag on all pages.Make sure all title tags are unique (a unique title for each page). ![]() 50-60 characters (use this tool to check how long your meta title is).Below is a list of some guidelines for better meta titles: ![]() How do you write a good Meta Title?Ī good meta title is essential for better ranking. You can see it as a kind of advertisement for your page. Search engines use this title and description, among other things, to determine for which keywords they should display your page. The meta description is the (short) description of that same page. The meta title is the title of the page that is displayed in the search results. In the image above, you can see the meta title and description of Afosto. ![]()
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